| Danille Font, M.F.A. cyber-HANGMAN: e-Commerce Digital Prints September 30 - November 10 Reception November 9, 4:00 - 7:00 pm |
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Website: www.danillefont.com Email: danille@gmx.net | ||
| During the late 1990's, the rapid development of the information superhighway and the Internet (or World Wide Web), a global network of linked computers, transformed the way people communicated and did business. These constantly changing e-commerce communication markets devised a new language combining words and pictures, made up of complex mathematic equations and pixels consisting of 1's and 0's, which I have defined as mediaglyphs. Just like early civilizations, these symbolic shapes and patterns developed from the most primitive pictorial pixel symbols, such as desktop icons created by early computer technology. Today, with the breakdown of boundaries between established media, such as film, photography, illustration and Fine Art, a new media has emerged called multimedia, giving forth to more complex pictorial pixel symbolisms. These mediaglyphs and unconventional marketing techniques were used to gain consumer attention, which became a bridge for the consumer to physically adapt to technology uses and gain curiosity towards the Internet. My exhibition and research addresses not only the instant recognition: new marketing design techniques which are unique to new media within online, time-based and print media advertisements, along with a critique of new media tools. They also address historical and socio-cultural anthropological evaluations within media globalization that includes: a comparison of how a Social Democratic system (European) vs. Capitalist (American) system has embraced media, technology and cultural changes; unconventional economic marketing trends that document buyouts between tech companies; international copyright and trademark infringements and giving credit where credit is deserved. Artist's Bio Danille M. Font, M.F.A., tenure Professor of Multimedia and has integrated art, computer science and digital multimedia into traditional curricula at renowned undergraduate and graduate institutions in the United States, Europe and South America. Danille has made it a special interest to document the history of new media and current changes in the U.S. and abroad. |